Marketing

MARS advocates a lateral thinking approach from the conventional theories of marketing and sales. We bridge the gap between Sales and Marketing and curate business-impacting relationships for our customers. Here our portfolio address S&M as well as Internet strategies.

1.  Product Planning, Positioning/ Repositioning, Enhancements, Branding, and Packaging.

2. Social Marcom strategies. Reverse intervention analysis of Marketing Vs Sales.

3. GTM strategy – End to end Go To Market blueprints for Product/Market launches, Distribution, Channel / Resource dimensioning, and built up.

4. Sales planning, Market expansion, Result analysis methodology, SoPs,

Projections and milestone setting.

5. Initiating counter tie-ups with LFRs and Modern Trade and partners in

unrepresented markets.

We at MARS work a step ahead in design, review, and implementation of the #Internet strategy of an organization, product, or service. The New Normal demands the old principles of “P’s” of marketing to be crafted over the Internet medium and that’s where strategizing in this domain makes it an expert’s job. This includes,

1. Internet Media Strategy – Selection of mediums and partners in line with the purpose, products, or services. Redesign of exiting internet assets.

2. Content Strategy- Its Contents that connect which influence actions. We identify the content within the system and communicates to potential customers.

3. Creative and collates: Ideations for creatives to support and communicate the content strategy.

4. Solutions: Internet/IT-enabled solutions to fulfill an opportunity identified or process automation and systems enhancement. It varies from a basic website hosting to a utility or market place app development or revamp.

5. Culture creation- Enabling the internet as a medium to create and communicate the organizational culture to internal resources and external customers.

6. Social promotions – The social marketing mix and activities as a part of the Internet The strategy of the organization. SEO

7. Result quantification – Quantifying results of the implemented internet strategy against purpose deliverables and business contribution measurement.